top of page

beauty is pop culture // sex rules the world 

  • Chelsea Mtada

Bumble's Night Out in London: Amplifying Black Women + Black Love in the Digital Age.


In a Bold Collaboration, Bumble and Irene Agbontaen Take Center Stage to Celebrate and Amplify Black Love + Women in London.
Mercedes Benson // Bumble

In a Bold Collaboration, Bumble and Irene Agbontaen Take Centre Stage to Celebrate and Amplify Black Love + Women in London.

In the bustling heart of London, Langan’s Brasserie was alight with a different kind of energy. The well-known dating app, Bumble, took centre stage, not for its typical romantic connections, but for its powerful statement on the portrayal of Black love in mainstream online spaces with long-term cultural partner - Irene Agbontaen.


Through recent studies, a compelling narrative emerged: over half of Black individuals in the UK, especially Black women, don't see their experiences of love reflected in the typical images circulating online. Simple searches for terms like 'romance' or 'couple' seldom display Black individuals. And when they do, the depictions are scarce, leaving an entire community feeling unseen.


Bumble's ‘My Love is Black Love’ event wasn't just a gathering; it was a response, a bold stand against this glaring omission. The evening at Langan's Brasserie, stewarded by the brilliant Irene Agbontaen, was an embodiment of resistance against this neglect. Stars from music, fashion, art, and film sectors like Emma Dabiri, Oloni, Camille Munn and Mercedes Benson who were one of the many attendees who were not just attendees but cultural stakeholders on this powerful night of community and celebration.


The night echoed with music, laughter, and profound conversations. It wasn't merely a celebration of Black love; it was an affirmation of Black womanhood. As cocktails swirled and music played, deeper bonds formed. Women leaned into discussions about their experiences, shared stories, and found solace in mutual understanding. These connections transcended the night and were symbolic of the wider need for spaces where Black individuals, particularly women, can share, express, and be validated.


The ‘My Love is Black Love’ campaign by Bumble may be one initiative, but it opens up conversations of monumental significance. It's an urgent call to digital platforms, media, and communities at large to recognise, celebrate, and amplify Black love in all its rich diversity. By fostering an environment of inclusivity, understanding, and genuine celebration, Bumble is setting a precedent – reminding everyone that love, in all its forms, deserves recognition.


All photos in this article are courtesy of Dave Benett/Getty Images for Bumble.

Comments


bottom of page