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beauty is pop culture // sex rules the world 

  • Nightstand Service

Non-toxic, non-whitewashed digital beauty and wellness communities you should follow


Nightstand Service Explore diverse digital beauty communities championing inclusivity. Dive deep into platforms transforming beauty dialogues, championing holistic wellness, and celebrating multifaceted beauty narratives.

Inclusive beauty and wellness communities you should follow this winter.


Beauty, a universal and age-old fascination, has always been more than skin deep. Throughout history, beauty rituals and traditions, often passed down generations, have celebrated individuality, culture, and a sense of belonging. They are symbols of identity, artistic flair, and shared experience.


Whether it's the ancient, revered tradition of hair oiling, passed down through generations in South Asian homes, or the vibrant Afro-Caribbean hair salons that dot the streets of South London, beauty practices have become cultural cornerstones, underscoring our shared human experience. These evolving rituals mirror the world's dynamic spirit and showcase our diverse identities.


The digital age, with its boundless reach, has taken these traditionally private rituals and shared them with an expansive, global audience. Once, our beauty ideals were set by a select few controlling mass media, often propagating harmful, narrow beauty standards. But now, social media platforms have paved the way for a rich tapestry of voices, each bringing its own unique perspective and redefining beauty's essence. This piece shines a spotlight on digital communities championing revolutionary beauty and wellness ideals that challenge and redefine the conventional.



The Black Beauty Club {@theblackbeautyclub}

The Black Beauty Club stands as a pioneering force in the Black beauty sphere. Their presence resonates with authenticity and depth, particularly evident as they foster thought-provoking dialogues on platforms such as instagram. Delving deep into the rich tapestry of Black culture, they shine a light on both the cultural and economic prowess of Black voices in the beauty sector. Their commitment to community empowerment is unwavering, as they consistently work to amplify and uplift the narratives of Black individuals. Their digital engagement, though robust and influential, is just the tip of the iceberg. Venturing beyond online realms, The Black Beauty Club leaves indelible marks through real-world initiatives and events. One notable collaboration is with the popular podcast, 'Black Girls Texting', amplifying their reach and impact further. Central to their ethos is a vision of the beauty world where Black individuals aren't pigeonholed into singular, narrow representations. Instead, they champion a diverse and multi-dimensional view of Black beauty, where every individual narrative is celebrated for its uniqueness and depth.

Nightstand Service Explore diverse digital beauty communities championing inclusivity. Dive deep into platforms transforming beauty dialogues, championing holistic wellness, and celebrating multifaceted beauty narratives.



This is Beauty Social {@thisisbeautysocial}

In an industry long dominated by limited and monochromatic beauty standards, 'This is Beauty' (TIB) emerges as a beacon of transformation and change. Rejecting the restrictive norms that have been perpetuated for decades, TIB is fervently committed to reshaping the conversations and perceptions around beauty. Their innovative approach isn't just limited to dialogue; they are tangibly altering the industry landscape with their unique marketplace. Recognising the significant waste that the beauty sector produces, TIB has carved a niche by advocating for products that might be deemed 'flawed' by conventional standards but are, in essence, 'imperfectly perfect'. By doing so, they're not only making a strong statement against the industry's wasteful tendencies but also challenging the rigid notions of perfection, urging consumers to see beauty in every product, regardless of its imperfections.

Nightstand Service Explore diverse digital beauty communities championing inclusivity. Dive deep into platforms transforming beauty dialogues, championing holistic wellness, and celebrating multifaceted beauty narratives.

With Feast {@withfeast}

Establishing its unique stance in the digital space, 'With Feast' confidently presents itself as the definitive platform for open, unfiltered dialogues on the complex terrains of sexuality and the myriad challenges accompanying one's coming-of-age journey. Venturing far beneath surface-level discussions, With Feast dives headfirst into the nuanced realms of sexual well-being, promoting understanding, acceptance, and enlightenment. But their commitment doesn't stop at mere conversations. The platform showcases a diverse array of offerings that cater to its wide audience: from fashion-forward apparel that makes a statement to intimate products designed for personal exploration and pleasure. Adding further depth to their content spectrum is their insightful video series, 'Feast on That.' In this series, they bring together industry experts and seasoned voices who tackle and unravel the community's pressing questions, thereby fostering an environment of knowledge-sharing and collective growth."



Thy.Self {@thy.self}

Thy.Self' emerges as a sanctuary in today's frenetic world, emphasising holistic wellness and genuine self-love. With a vision that transcends mere buzzwords, they curate and execute transformative events and workshops that inspire participants to embrace a deeper understanding of self and well-being. Their collaborative spirit is evident in their partnerships with illustrious brands; together, they seek to elevate the concept of self-care. By breaking down barriers and challenging preconceived notions, Thy.Self is at the forefront of making self-care an inclusive practice, ensuring it resonates deeply and is accessible to all, regardless of their background or circumstances. Further enriching their platform is their incisive podcast, a treasure trove of wisdom. It takes listeners on a journey through a wide spectrum of themes—whether it's navigating the intricacies of financial health or unraveling the multifaceted experiences of motherhood. Through all their endeavours, Thy.Self stands as a testament to the multi-dimensional nature of wellness and self-understanding.


These platforms, in their unique ways, herald a new era in beauty—one that is inclusive, dynamic, and truly global.



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